As social media continues to grow, one of the most important things that you can do for your brand, is to be sure that all of your social media profiles are optimized for their intended platform. Optimize your social profiles by strategically planning, creating, and maximizing your social presence. 

Make sure that your brand shows up just right, for all of your social media platforms. Consider these guiding best practices from the Social Media Gurus at D3 to optimize your social media accounts taking them to the next level! 

Evaluate Your Strategy

Begin optimizing your accounts by evaluating your overall strategy; have you identified your target audience and set goals for your accounts? Have you created a content calendar and filled it with relevant and customized posts for your audience and your brand? Take time to work with a designer, evaluate your strategy, understand your metrics, and be sure that all of the pieces fit together. 

This is also a good time to conduct hashtag research to identify the phrases and topics that your target audience is searching for. As a core component of SEO, keyword research is also important when optimizing your social media accounts and adding hashtags to your posts. Adding relevant hashtags to your post is a best practice that can help increase your reach; however, we stress using only relevant hashtags. For example, if you post a picture of a dog, don’t add the hashtag - #catsofinstagram, just because it has a large following. Hashtags with no relevancy look spammy and can turn people off from following your brand. 

Upgrade Your Profiles

You already know that optimizing your website is a crucial step in marketing, but what about your social media profiles? Think of your company’s profile page as the foundation of all your social media marketing. The weaker it is, the harder it is to build upon. Use the following checklist to optimize your profile. 

  1. Profile Photo: Be sure that your profile photo is cropped properly, and no elements of your photo are cut off or out of the frame. It’s also recommended that you use your company logo or a headshot depending on your line of work. 

  2. Cover Image: Your cover image can either be a photo, or a video, but be sure that it stays on brand, has a focal point, and keep mobile users in mind. 

  3. Complete Your Profile: When you create your profile be sure to fill it out completely and don’t rush through the process. Social media sites such as LinkedIn and Facebook allow a lot of information to be entered about your company, so fill in all of these fields to the best of your ability. 

  4. Stay Up to Date: Be sure to keep all of your social profiles up to date! When you update your hours on your website, be sure to update them on all of your social media accounts as well.

  5. Bio: Your bio should be clear and concise, and tell your business story properly. If possible, place a link back to your website; this way, you can drive more traffic to your site. Using relevant keywords will also help to increase your visibility in a search engine search. 

  6. Tailor Each Profile: Optimize each social media profile for that profile! Each platform should be perfectly optimized to fit the needs of that social platform. For example; 

    1. Facebook: All of your content and profile should be within the proper categories. Check your sidebar links for accuracy, and set up automated responses!

    2. Instagram: Check your bio link, create relevant highlight covers, and audit who you follow.

    3. Twitter: Check your location and site links for accuracy. 

    4. Pinterest: Update all board titles so they’re relevant and keyword-friendly.

    5. LinkedIn: Be sure that all of your company information remains up to date. 

Pro Tip: Make sure that all of your accounts are properly optimized and completed by auditing with a professional! 

Are you ready to take your social media accounts to new heights? Work with the experts at D3 for more information and helpful tips, and begin enhancing your social media profiles today!